04.05.2020

New GM for Almac Pacific

Italian tracked scissor and boom lift manufacturer Almac has appointed Bob Mules as general manager of Almac Pacific.

Mules joins the company from JLG where he has been general manager of Australia and New Zealand for the past 10 years. He originally joined JLG in 2005 as New South Wales state manager before becoming director of sales and market development for Australia and New Zealand in April 2008 and then general manager in 2010. He is also a former EWPA committee member. He took up his new role with Almac Pacific earlier today.
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Bob Mules

Mules began his career in the rental industry in the 1980s when he joined Wreckair Hire, and held a number of positions with the company until it was acquired by Coates in 2002. a year or so later he decided to ‘cross the line’, moving to JLG.

Mules said: “I am excited to join such a dynamic company that is driven by innovation and providing the highest standard in safety in daily use. The AlmaCrawler products, with their self-levelling capability, are definitely industry leading. Being able to combine my years at the helm of a leading company in the section with Almac’s technological initiative, is an exciting challenge and opportunity. I aim to strengthen our current partnerships and to ensure that we provide them an exceptional customer experience on a daily basis.”

Almac general manager Andrea Artoni added: “The Pacific region is an extremely strategic area for Almac, in fact our products have already been implemented in the rental fleets of the biggest players. For this reason, today our company wants to organise, consolidate and reinforce its presence, especially looking at the upcoming development of our range in the next three years. So, I am very happy that Bob Mules is joining our Almac Pacific’s team. He will definitely bring his experience and market knowledge to support us in making this next step.”
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(L-R) Andrea Artoni with Bob Mules

Almac established Almac Pacific as a direct sales operation in Australia in 2008 as well as agreeing distribution deal with United Equipment – see: Almac goes direct in Oz. Since then the company has appointed Youngman & Richardson as a distributor in New Zealand and Alfasi Hire as a distributor in Malaysia, as well as open its operational headquarters and dedicated spare parts warehouse outside of Melbourne.