21.06.2023

New Norwegian/Swedish distributor for Omme

Danish spider and trailer lift manufacturer Ommelift has appointed Ådalen as its distributor for Norway and Sweden. Effective this week, Ådalen takes over from Ommelift’s previous representative in the two countries Liftgruppen.

Founded in 2006 by Ørjan and Arild Ådalen, Ådalen Truck is based in Grålum, near Fredrikstad south of Oslo and also distributes Hangcha fork trucks, Hinowa spider lifts and LGMG booms and scissor lifts.

Ommelift’s global sales & marketing manager Jesper Boysen said: “We look forward to a successful collaboration with Ørjan Ådalen and his Team. Ådalen’s strength is their solid customer service, technical support and after sales service based on thorough local expertise and deep knowledge of both markets. Ommelift’s decision to join forces with Ådalen is based on shared values of quality, reliability and customer satisfaction. Both companies strive to deliver innovative and safe solutions that fulfil the different needs and wishes of their customers. An ideal partner for us."
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(L-R) Jesper Boysen and Axel Thøgersen of Ommelift with Ørjan Ådalen, Jan Erik Parr and Arild Ådalen of Ådalen

Ådalen Truck’s chief executive Ørjan Ådalen added: "We are very pleased to announce the deal with Ommelift, which is a well established and popular brand that will strengthen the product range available to our customers. This strategic deal will reinforce our position in the market and expand our product range as we will now be able to offer machinery within the trailer and spider lift segment. With more than 1,000 machines sold in 2022 from the brands, Hangcha and LGMG, we are ready for another segment on our journey.”
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(L-R) Jesper Boysen and Axel Thøgersen of Ommelift with Ørjan and Arild Ådalen and Jan Erik Parr of Ådalen