US based low level lift manufacturer Hy-Brid Lifts/Custom Equipment has rebranded to become Axcs Equipment.
The new name is part its integration programme into Turkish company Asko Holding, which also owns ELS and MTS, and added Hy-Brid in September 2023. Hy-Brid has already started offering ELS mast type lifts, mast booms, boom lifts and larger scissors along with MTS telehandlers, all of which are branded as Axcs in North America - first seen at the ARA Show last year.
The Custom Hy-Brid stand with the AXCS branding unveiled at the ARA Show 2024
Hy-Brid chief executive Eric Liner said: “Axcs is more than just a new name - it’s a promise. A promise of full access: to quality, reliability, innovation, and the exceptional service you’ve come to expect from us. We are excited to embark on this new chapter with you, our valued partners and customers.”
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