Chinese equipment manufacturer Noblelift, has set up a dedicated division for powered access equipment and named Tim Whiteman its chief executive.
Earlier this month we reported on Whiteman/s departure from Sinoboom where he was global branding and business development director and that we had it on good authority that he was moving to Noblelift. Now it is official. See: Tim Whiteman on the move.
Tim Whiteman
In his new role with Noblelift he will not only be responsible for building the new division with the company’s existing aerial lift line up - mostly slab electric scissor lifts, but also for developing the range to take full potential of the Noblelift production lines in China and Malaysia in order to gain a respecable share of the worldwide access rental market.
Noblelift’s subsidiaries in Europe and North America will work with the new division to provide support and resources for its customers.
Speaking of his move to Noblelift, Whiteman said: “I am delighted to have been entrusted with this role and believe that the high product quality combined with deep experience and resources of Noblelift will bring success to this project. Our range of work platforms will expand to include booms made in Malaysia and available throughout the world.”
Noblelift group chief executive Wendy Mao added: “We welcome Tim to the Noblelift team and look forward to building customer relationships in the access sector across the world and particularly in Europe and North America. His extensive knowledge of the aerial work platform rental sector will quickly bring our product to a wider market”.
Wendy Mao
Noblelift was founded in 2000 and is based in Changxing, Zhejiang – a 90 minute drive from Shanghai, and has been listed on the Shanghai Stock Exchange since January 2015. Today it employs around 5,000 people with revenues in 2023 of CY6.9 billion ($961 million) with a pre-tax profit of CY528 million ($73 million).
The company operates production facilities in China, Malaysia, Vietnam and France, and has manufactured aerial lifts for more than 12 years, but mainly as a sideline to its material handling equipment, which includes pallet trucks stock pickers and forklifts etc..
It operates sales subsidiaries in Germany, France, the USA, Malaysia, Vietnam and Korea.
They abound
With the market being flooded with Chinese imports at the moment, and a strange sort of political situation, is there room for more? In my experience, customers prefer the American/Canadian/British brands. Some regulars prefer the French. The Chinese made seem reliable, in general, although not weatherproof, and not always fixable by the owners, sometimes requiring manufacturer intervention. The informal support of manufacturers is obviously greatly appreciated, and I wonder how this one will fare. An earner for Tim, no doubt.
They abound
With the market being flooded with Chinese imports at the moment, and a strange sort of political situation, is there room for more? In my experience, customers prefer the American/Canadian/British brands. Some regulars prefer the French. The Chinese made seem reliable, in general, although not weatherproof, and not always fixable by the owners, sometimes requiring manufacturer intervention. The informal support of manufacturers is obviously greatly appreciated, and I wonder how this one will fare. An earner for Tim, no doubt.