23.10.2007

Robway to invest in Dubai

Robway Crane Safety Systems of Thebarton, Australia says that it will invest around A$400,000 ($350,000/£173,000) to set up an office in Dubai to look after its expanding business in the Middle East .

The company already has a network of distributors in the region from which it generated revenues of A$1.2 ($1.05 million/£520,000) this year.

Andrew Powell managing director said: ``Our strategy has been to concentrate on markets closer to Australia like Asia and the Middle East, but now we are ready to expand our footprint into the mature U.S. and European markets as well,''

“The shared focus on sales and marketing and product development, which kicked off with a Federal Government $1 million commercial-ready grant in late 2005, helped a lot”

The company has benefited from growing markets in the developing world, including China and more recently India where sales have apparently tripled this year to over A$300,000 thanks to the relatively low cost of its systems and the fact that it has specifically targeted Asian markets

Andrew Toop, sales director said: "Sales to China have seen a five-fold jump, going from $400,000 to $2 million this year. We are also expecting an increased uptake of our crane safety products locally, due to the recent mining boom.”

Robway has grown rapidly since a change of ownership in 2003 and the company now boasts revenues of around A$10 million ($8.8/£4.3 million)