19.10.2016

Lion Trackhire and Eve go Live

UK rental specialist A-Plant has finalised the £38 million acquisition of Lion Trackhire - as announced in July - and will merge the business with Eve which it bought in 2013. From 1st January next year the company will be rebranded Live - a combination of two letters from each company name.
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Lion Trackhire and Eve will be merged and rebranded Live

Dale Robinson, who left Eve to found and run first TPA then Lion will manage the business which has a combined total of 90,000 panels and 400 staff.

Richard Thomas, managing director, Specialist Products Division at A-Plant, said: “It is a bold decision to consign names such as Eve and Lion to history, but we want all our staff, as the shop window of the business, to feel equally proud of the brand. A new brand is the best way of ensuring that happens."

"This is a merger of equals. It is two big, strong businesses coming together, combining a huge amount of skills, knowledge and expertise and we’re going to be a very compelling, solution-based proposition for our customers.”
“Dale, who has built and grown TPA and Lion will lead Live, bring it together and grow the business further. We at A-Plant take pride in the fact that, while we’re a big company, we give entrepreneurs like Dale the freedom to flourish.”
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Dale Robinson (L) and Richard Thomas

Robinson said: “We’re going to put all the equity we’ve got behind us and move forward as one great business. Our customers will definitely see the benefit, not least because of the huge quantity of high quality of trackway panels, fences and barriers we can offer. Furthermore we see real scope for growth in supply of trackway in this country to transmission and construction projects. HS2 is going to be a huge for temporary access, by way of example.”

A-Plant says it will investment in aluminium panels and grow Lion’s German business under the Live banner as well as developing a European market, which has been slow to adopt an engineered trackway solution. A-Plant has made a similar commitment to Eve’s barrier and fencing division, which includes the Super Fortress Fence.