14.04.2016

Trojan adds to European team

Trojan Battery has appointed two new managers for the European region sales and marketing team.

Will Scotson joins the company as sales manager for western Europe, while Gonzalo Armada has been appointed to the role of market manager Europe, Africa and the Middle East.

Scotson joins the company after a year and half with Yamaha Motor (UK), where he was sales manager for the UK/Ireland golf division. He was responsible for the electric vehicle development in the golf, hotel, and leisure industries. Prior to that he spent nearly five years with UK battery distributor Platinum Batteries Europe.
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Will Scotson

Armada joins the company from Crecerpro where he was a product manager and parts engineering expert. Prior to 2010 he worked for the European region of Excide Technologies operations where he held various product and marketing management positions, including responsibility for managing the company’s annual product roadmap for its portfolio of batteries and accessories.

He was also responsible for managing product launches in more than 10 countries and from five factories. He joined the business when it acquired Sea Tudor where he had worked since 1989. Prior to that he was employed by Valeo, the automotive parts supplier.
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Gonzalo Armada

The two will report to regional general manager Michael Grundke, who said: “The extensive background in deep-cycle battery technology which both Scotson and Armada bring to Trojan, uniquely positions the company to continue its expansion worldwide. Their expertise in a wide range of battery fields will support Trojan’s sales growth objectives for the region. They also will work to identify new business opportunities, define market trends, and determine product needs of customers in the region.”