29.04.2016

Brad Allen to leave Genie

Brad Allen, vice president of marketing, product management, and engineering is leaving Genie today after 17 years, in order to become a volunteer director of engagement for Pontis Nicaragua, a non-profit organisation providing agricultural and business training for poor farmers in South America.

In his new role he will continue to live in the United States, where he will raise awareness of the organisation and what it does, but will also travel to Nicaragua three to four times a year, for hands-on involvement with farmers, something he has been doing for the past eight years.

"I take a strong lesson from the Genie sales team that people want to engage with those who are honest, transparent, and develop a relationship with them. My primary role is simply to make our work in Nicaragua available so people can see if they can have a role in transforming lives” said Allen.

“Nicaragua is the second poorest country in the Western Hemisphere and 60 percent of the rural population lives in extreme poverty, earning less than $2 a day. Leveraging local expertise, Leck Heflin, has assembled a team in Nicaragua and developed a solid programme to use a set of model farm training centres to bring higher yields, better prices at market, and more diverse crops on sustainable, less chemical-dependent farms. I have had a life target to serve the rural poor in some capacity in my early fifties and the time is right.”
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Ernesto Martinez of Pontis Nicaragua (L) with Brad Allen

"It's going to be very hard for me to leave the Genie team. I have felt a part of the Genie family, growing the business and building jobs for people around the world. I have also been touched by the support I have received, especially from the key Genie and Terex leaders to make this transition. The aerial industry has been fun to work in and I have enjoyed the opportunity to get to know and serve our many customers in rental.”

Jeremy Rife vice president of engineering, manufacturing, and supply chain added: “For nearly two decades, Brad has dedicated his career to growing and expanding the Genie brand in the aerial and rental industries, and his contributions to our company have truly taken us to new heights worldwide. Fortunately, one of Brad’s greatest contributions has been the development of outstanding teams. We greatly appreciate all that he has given to us in his years of service, professionally and personally, and we offer him our congratulations and wish him the best in his new venture with Pontis Nicaragua.”

You can learn more about Pontis Nicaragua by clicking here