10.08.2016

New strategy/marketing VP for Genie

Genie has appointed Adam Rimmer as vice president, commercial strategy & operations, with responsibility for marketing, product management, customer care, service, used equipment and Information Technology. He will be based at Genie’s Redmond headquarters in Washington state.

Rimmer rejoins the business from Terex group headquarters where he has worked since the start of 2012 - for the past three years or so as vice president global Information Technology. Prior to that he was vice president of global trading and vice president - Terex management system.

Between 2005 and the end of 2011 he worked for Genie in a number of senior sales management and customer service roles, having joined the company from IBM where he spent a year and half as financial analyst-special bids pricing. He had previously worked with Hertz Equipment Rental as national account manager from 1998 until 2001.
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Adam Rimmer

Genie president Matt Fearon said: “Adam’s experience and passion for the aerial industry is a tremendous addition to our company as we continue to develop innovative product offerings, services and programmes that are designed to meet the growing needs of our rental customers. He has extensive experiences within the Terex organisation, as well as a great understanding of the Genie brand and our customers’ needs. As vice president, commercial strategy & operations, Adam will play a vital role in growing our organisation, as well as our opportunities, in the marketplace.”

"My roots are in the Genie business and I could not be more pleased to see the progress we have made with product innovation,” said Rimmer. I believe our markets are at an interesting inflection point, where we can deploy technology and process enhancement, coupled with our new products, to extend the legendary Genie customer experience, as well as enhance the value our customers receive from our equipment.”