24.08.2017

CTE and France Elévateur team up in Germany

Italian truck mount and spider lift manufacturer CTE has appointed France Elevateur Deutschland as its distributor for Germany and Austria.

The company will take over from Hematec which has distributed CTE in Germany since 2006. France Elévateur has been the CTE distributor for the French market since 2013, when it acquired CTE France and merged it with its AB Service distribution and product support operation. [[link:http://www.vertikal.net/en/news/story/17153/]]See The company says that it sees this new move as a “strategic collaboration”.

CTE sales director Marco Govoni said: “We have worked for many years with France Elevateur in France. Now we want our business partnership with the French group to become deeper and even firmer, extending to Germany and Austria. Thomas Rammelt and his sales and service team are driven by a great motivation. We have ambitious projects together and we hope this energy can be transformed into a successful and long lasting collaboration over time."

France Elevateur Deutschland chief executive Thomas Rammelt added: “In the last months CTE has redesigned and created its product range in a substantial way. CTE platforms is able to satisfy the growing customers’ requests and needs. We are really excited about the new developments in CTE products and services, and we look forward to tackling this exciting challenge."

France Elevateur group chief executive Stéphane Pham said: “Germany and Austria are very important markets in Europe. Through this strategic partnership, both companies CTE and the France Elevateur group can benefit in Germany and Austria."

Vertikal Comment

It is interesting to see these two manufacturers move closer together. This announcement is timed to be ready, one assumes, for an official launch at Platformer Days in a couple of weeks. CTE will be hoping that its new partner will help boost sales volumes in Germany, whether this happens or not remains to be seen of course as the truck mounted market in Germany has been a hotly contested on for many years, with the two leading German manufacturers now owning Italian manufacturing subsidiaries allowing them to offer simpler, lower cost Italian machines in addition to their high tech - some might say over engineered - German products.

France Elévateur has not exactly been the most dynamic player in the German high volume access market, and is likely to be hoping that the CTE products will bring in a wider customer base that will also help sell its own products while sharing its overheads. The French manufacturer's products are more specialised vehicle mounted lifts, and as such make a very good strategic fit with those of CTE.

The collaboration has some strong potential, whether that is realised or not is an entirely different matter.