18.02.2007

UpRight gives away Shelby Cobra

UpRight marked its return to the US market by giving away one of the most sought after muscle cars. The Ford Shelby Cobra GT500 Mustang was the top prize at UpRight's party held at The Rental Show in Atlanta, Georgia - won by Max Christopher of Tennessee-based Christopher Equipment.

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UpRight gives away a Shelby Cobra

“I just started hollering when my name and number was called out,” he said. “I still can’t believe it. My family are all really excited, especially my 13-year-old son Grant,” said winner Max.

Darren Kell, ceo of UpRight, said: “We couldn't have picked a more fitting winner and hope the Shelby Cobra brings Max years of driving pleasure.

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Darren Kell, ceo of UpRight with winner Max Christopher (L)

“We decided to give away a Ford Shelby Cobra GT500 because this car is an American legend, with a proud history and demonstrated that we think and operate differently to other aerial lift manufacturers. Also, the interest it generated put us directly in front of a huge potential customer base.”

The Tanfield Group Plc, a UK-based company, bought the aerial lift division of UpRight in June 2006.

Since the Tanfield Group bought the aerial lift division in 2006 orders have soared and UpRight has reintroduced machine production at the company’s spiritual home in California.

Later this year, UpRight will open a major US facility that will produce a full range of booms and scissors for the North American market.

Darren Kell said: “The Rental Show was a superb platform for us to re-launch UpRight in America and the feedback was tremendous. The party and car giveaway was fun, but our message was serious: UpRight is back as a global player in the aerial lift industry.

“The reception we received demonstrates that the market both wants and needs an alternative to the present duopoly. There is room for a third big manufacturer and we are fast growing into that role.”