06.04.2021

Riwal takes JLG for Norway

JLG has appointed Dutch sales and rental group Riwal as its distributor for Norway.

Riwal already covers the Netherlands, Poland, Croatia, Slovenia, Montenegro, Bosnia- Herzegovina and Kazakhstan for the manufacturer, with the two partners celebrating 25 years of working together last year - see: 25 years of Riwal and JLG.

As in other markets Riwal will now be responsible for sales, marketing, training and after sales service for the full JLG range of aerial work platforms in Norway. It will also cover local rental companies as well as end users. Riwal has been selling JLG machines into the Norwegian market for several years, as have other companies, but it has been a while since JLG has had an official distributor for the country.

Riwal Norge is based in Gjerdrum to the north east of Oslo. The group moved into the Nordic region in 2001 and has expanded through acquisitions to cover Denmark, Sweden and Norway which was set up in 2007.
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Riwal Norge is based in Gjerdrum

Karel Huijser, JLG managing director of the European region, said: “We are excited to extend our partnership with Riwal in Norway. Their presence in the country and knowledge of the market, will contribute to further growth of our products and service in the region.”

Riwal chief executive Pedro Torres added: “Last year Riwal and JLG celebrated the 25th anniversary of Riwal being an official JLG distributor, this long lasting partnership resulted in having extensive expertise with the JLG brand in our rental fleet. These dealerships have allowed us to be one of the leaders of AWP equipment in the following countries: the Netherlands, Poland, Kazakhstan, and the Balkan countries. Our highly motivated teams in the Nordics will be able to extensively develop the local access equipment business which has great potential as new equipment purchases are increasingly prevalent alongside traditionally used equipment procurement.”

Jesper Becker, Riwal’s sales manager for the Nordic region, said: "With the official dealership of JLG in Norway and the opportunity to offer our customers the full range of products from the world's leading manufacturer we look forward to strengthening the market position for JLG and Riwal in Norway. With great enthusiasm, we will be working as a full-service partner for both our existing customers and all new customers.”