02.03.2023

New Mid East manager for Snorkel

Snorkel has appointed Craig Revell as business development director Middle East & India.

He takes up the new role this week and joins the company after 17 years of running his own business, Morgan Leyzan, which buys, sells and consults on cranes, aerial work platforms and heavy equipment. He replaces Snorkel and UpRight powered access veteran Michael 'Mick' Wright who is due to retire.
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Craig Revell

Revell began his career in 1988 as a sales rep for a construction company, after three and a half years with the company he moved into truck and trailer sales for a distributor, leaving for a construction equipment rental business the following year. In 1999 he joined a sales and consultancy group, as a motive power consultant, where he remained until setting up his own company in 2006.

Commenting on his new job, Revell said: “I am delighted to join the Snorkel family and take up the mantle in these important regions for the business where we can capitalise on the hard work and market penetration achieved to date. I am extremely impressed with the Snorkel brand, and the collaborative ethic within the business. I am looking forward to the challenge of further enhancing our market position in the Middle East, as well as adding value to our reach in other areas. These are exciting times, and it is evident that Snorkel is out front in terms of product range as well as net zero technology and innovation contributions.”

Andrew Fishburn, vice president of sales for the region added: “Snorkel is thrilled to have Craig onboard, his sales experience, industry knowledge and understanding of markets are key wins for us, and will be significant as we seek to expand our sales and infrastructure assets in the Middle East, India and beyond. I am delighted to welcome him aboard and wish him all the best success in his new role.”

“I would also like to pay tribute and thanks to Michael Wright for his service longevity with Snorkel, and for all his contributions to the company, in particular his hard work in the Middle East. We wish him all the very best in his retirement.”