25.09.2023

HDW Poland to handle Versalift/Ruthmann

The Polish division of Dutch company HDW has added the distribution of Ruthmann and Versalift vehicle mounted platforms to its sales portfolio.

The company has recruited Grzegorz Sala as business unit manager for truck mounted solutions. He joins the company after almost 14 years with Rothlehner Poland.
He began his career in 1998 as a salesman for the local Pepsi bottler, taking on a similar role for mobile phone operator Orange a couple of years later. He got his first taste of the access industry in 2007 with a short spell with rental company Kiloutou, moving to Axor Rentals at the end of that year and then Rothlehner in 2009.

Sala said: “Selling premium products has always been challenging in Poland, but it is also a great pleasure. To meet customer expectations, our company decided to invest in local stock so that they would be available for immediate sale. We are also setting up a new approach towards the customers with demo machines to test drive in his work environment before purchasing it or replacing it during service downtime. HDW Polska plans to introduce further products shortly.”
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(L-R) Olaf Levin of Ruthmann with Remko Jonkergouw of HDW, Marek Kordialik of HDW Polska, Rene Ejsing Duun of Versalift and Grzegorz Sala of HDW Polska

HDW has been distributing the full range of Genie products in Poland for the past two years or so and has been looking to expand its range, it will market the full Ruthmann truck mounted range alongside Versalift van and truck mounts.

The company I based in the village of Bronisze on the western edge of Warsaw where it holds a new product inventory along with spare parts, and workshops for the service and repair of the units it sells.