The managing director of CTE UK, Craig Rooke, is to leave the company at the end of the month, for a new challenge.
He joined the company in September 2018 as general manager following the retirement of Graeme Hill and was promoted to managing director the following year. Prior to joining CTE he had spent a year with Danish spider lift manufacturer Falcon following five years with Teupen where he was sales director for the UK and Ireland.
Craig Rooke
Rooke has spent his entire career in the access industry having started out in 2000 as a sales rep with rental company GT Access, moving to JCB in 2006 as a sales engineer for telehandlers, before joining Haulotte UK in 2008 as Southern region account manager.
The company announcement said: “Over the past six years, Craig has been crucial in elevating the company’s profile and building strong, lasting relationships with UK customers. His leadership and vision have significantly contributed to CTE’s growth and success in the UK market.”
Talking of his reasons for moving on Rooke added: “Now is the right time for me personally to take on a new challenge and one I am very much looking forward too, but at the same time it is sad to leave CTE and I will always keep an eye on how they are doing, and I thank everyone again for all they have done for me and I wish them all the very best for the future.”
CTE chief operating officer Marco Govoni said: “I can only thank Craig Rooke for the great contribution given as a professional but first and foremost as a loyal and reliable man, I wish my friend Craig all the best for the new challenge. At the same time, in the last weeks we are working on a new organisational structure capable of maintain the highest standard of service and customer support and to be announced before the end of the month “
Executive vice president Lorenzo Cipriani added “I also extend my deepest gratitude to Craig Rooke for his exceptional collaboration and significant contributions to the growth of CTE UK and the increased awareness of our brand in the UK market. His dedication and leadership have been invaluable to our success”
Rooke responded: “I have to thank first Lorenzo and Marco for the opportunity they gave me back in 2018 to take over the role at CTE UK. I am also grateful to Marco for allowing me the freedom to run the business as I saw correct without interference, his support has made him to date my best boss I could ever wish to work with, and I will miss him for sure. The whole of CTE welcomed me with open arms from day one and have been amazing with their support too and the passion they have for CTE is first class.”
Vertikal Comment
Craig Rooke has made this job his own, but as he approaches 50 next year is understandably looking for a new challenge. Given his history and experience and clear love for the powered access industry we would not be at all surprised to see him pop up again somewhere within the powered access or associated market sectors.
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