09.10.2024

New sales director for Hy-brid

Low level lift manufacturer Hy-brid Lifts has appointed Charlie Haskin as sales director for the western states of the USA. His responsibilities include supporting existing customers adding new ones and expanding the dealer network.

He joined the company at the start of the summer, after six and a half years with Lew Hudson Sales, the Zoomlion and EuropeLift dealer. He began his access career with in 2006 as a territory salesman with United rentals in Arizona, leaving after eight years for Forklift Exchange/Flaska JCB where he was appointed general manager of the rental division, moving to Lew Hudson in 2018.
Charlie Haskin

Speaking of his new appointment Haskin said: “I am excited to join this team and to be part of the growth for the Western Region by building upon my existing customers and boosting new relationships. After visiting our manufacturing facility in Wisconsin, I’m confident in the quality of our equipment and solid support of our service and leadership teams. With over 20 years’ experience split in equipment manufacturing sales and general rental, I understand the importance of quality and support for our customers. Along with the new product launching in 2025, I have no doubt in our success for the future.”

Chief executive Eric Liner added: "We are thrilled to welcome Charlie to the Hy-Brid Lifts team as he takes on the western United States region. His extensive knowledge in sales and the rental industry will enhance our ability to serve our customers. He is a great addition, and we're excited about the valuable contributions he will make toward our company's continued growth."

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