Florian Büscher has returned to German spider lift manufacturer Teupen as sales & marketing director for Europe.
He will start with a focus on the company’s key direct sale markets of Germany, Austria, Switzerland and France, while looking to expand its European dealer network.
In his new role he will work alongside Luis Teixeira, the head of sales for countries outside of Europe and North America and Tobias Ritzenhöfer head of development.
Büscher originally joined Teupen in 2008 as a business development manager and was posted to the USA to set up a Teupen sales company in Charlotte, North Carolina, which became Teupen USA. He returned to Germany in 2011 as marketing manager a role he held until the end of 2016, when, still relatively young, he decided to travel and see the world. More recently he has been working in the software and CRM field joining ParX as a business consultant in 2017, remaining on board after it was acquired by Persistent Systems. In 2022 he moved to Next view Consulting. The following year he became a regional sales director for Mycom leaving after 18 months for Teupen.
Teupen chairman Martin Borutta said: “We are thrilled to have Florian Büscher back on the team. With his extensive industry experience and deep connection to Teupen, he brings precisely the expertise we need to strengthen our market presence in Europe and actively drive international growth.”
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