Merlo UK has appointed Blue Central as a new dealer for the Midlands and North West of England.
The company will offer the full Merlo range of telehandlers - including fixed frame, Rotos and heavy duty models - as well as the smaller Merlo equipment such as the Cingo tracked carriers, throughout Cheshire, Lancashire, Merseyside, Shropshire, Staffordshire, West Yorkshire, West Midlands, and Warwickshire.
The Blue Central staff are indoctrinated into the Merlo products
Founded 30 years ago Blue Central is based in Wincham/Northwich between Crewe and Warrington and is a subsidiary of Blue Group. It specialises in the provision of material processing and handling equipment for various market sectors, including construction, recycling, forestry, ports and rail. Other material handling product lines include Fuchs mobile bulk handlers and Devlon earthmoving equipment.
Merlo UK's national sales manager Owen Buttle said: "We are thrilled to join forces with Blue Central, a company with an outstanding reputation in customer service and industry expertise. This collaboration will not only strengthen Merlo’s presence in the region but will also provide our customers with unparalleled support and access to our latest products.”
Blue Central sales director Sean McGeary added: “We are very excited to add the Merlo product range to our portfolio. We feel that the range complements our existing offering and aligns well with our core industry sectors, enabling us to enhance our portfolio to better meet the evolving needs of our customers.”
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