10.01.2008

Genie buys Phoenix

Genie Industries has acquired the assets of Phoenix Equipment Company of Waco Texas. Phoenix specialises in the refurbishment of aerial work platforms. Genie says that the acquisition is key to its strategy of continuing growth and delivering value-added services for customers.
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Phoenix Equipment's facility in Waco Texas

Tim Ford, president of Terex Aerial Work Platforms, which is largely Genie, said: “As the market has grown, so has the need for refurbishment. With this acquisition, Genie Industries will now have a dedicated facility to refurbish and remanufacture products to customer specifications.”

“In addition to standard refurbishment and remanufacturing services, Phoenix Equipment has the ability to complete warranty repairs and customer unit repairs, which will be an added benefit for our customers.”
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Phoenix typically holds a parts stock of around million

Phoenix was founded in 1996 as a small aerial lift rebuild and repair facility. It now employs more than 140 people in Waco. It has since added repair work, painting and annual inspections for all types of construction equipment.

It has been a Genie factory-authorised refurbishment and repair centre since 1999. John Carhart Phoenix’s founder will remain with the business as a part of Terex.
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One of the refurbishment bays