03.03.2008

JLG rebrands after sales services

JLG has rebranded all of its aftermarket services under a single name - 'Ground Support'.

Ground Support will become the new umbrella brand for JLG’s parts, training, used equipment sales, reconditioning, repair & maintenance services, financing and technical support services. The new brand will replace the Service Plus, Parts-Plus, Access Financial Solutions and Training-Plus brands

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The New logo for Ground Support

Ground Support will incorporate the following new labels:

JLG Aftermarket Parts
JLG Aftermarket parts will include Genuine JLG replacement parts, rebuilt parts, accessories & attachments, tools & supplies, and OEM parts.

JLG Training
JLG’s training includes: - Product-sales, service, parts and warranty training courses, as well as Operator training through train-the-trainer courses and directly through Operator Safety Training.

JLG Financial Solutions
JLG Financial Solution helps customer’s secure fleet financing for its equipment through its in-house financial team via structured loans and leasing. The company also provides dealer floor plan and various retail financing programmes.

JLG Service centers
JLG Service Centers will include:
•Repair and Maintenance
•Machine Inspection Services
•Mobile Service
•Pre-Owned Equipment Sales
•Re-Rental Fleet
•Operator Training
•Emergency and Same Day Parts

JLG currently operates four service centers in North America, six in Europe and seven in Australia and New Zealand.

Ground Support also includes JLG’s call centres, which provide customers with technical assistance. The company is expanding its technical call centre support by over 50 percent with further enhancements coming later in the year.

JLG’s president Craig Paylor, said: “JLG has invested significant time and resources during the few past years developing services and product offerings that our customers need to keep them productive every day. Those efforts have resulted in the most comprehensive, global aftermarket and financial services package in the industry, so the time was right for this new brand to reflect the full scope of what we bring to our customers -- everything on the ground to keep you in the air.”

“We believe that Ground Support is more than a new brand, it’s a unifying concept for all JLG team members in how we treat our customers. Whether its quality financial assistance, repairing and reconditioning of equipment, responsive field service and training or convenient online parts ordering, I’m confident that our customers can see the evidence of that.”

“JLG has built its reputation by building outstanding aerial work platform and telehandler equipment. Now, this name reflects the importance that we place on supporting our customers throughout the life of their JLG equipment. Our services, which have been introduced separately over time, add value to our equipment. We believe JLG Ground Support will demonstrate the passion of JLG’s service teams to provide an all out effort to our customers. Whether pre-sale, during the sale or after – JLG’s personnel are committed to helping our customers maximize their productivity.”