28.03.2008

JCB agrees sponsorship and technology deal

Drayson-Barwell, the British based motor racing team that has pioneered the use of green technologies in motorsport and JCB one of the top two telehandler manufacturers have a sponsorship ans technical partnership that will involve developing emerging energy-saving technologies and the sharing of specialist knowledge.

Drayson-Barwell was the first team to win a major race outright with a bio-ethanol fuelled car during its British GT Championship campaign in 2007. As the only full time British team in the 2008 American Le Mans Series (ALMS), it is the official partner team to Aston Martin Racing.
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The Aston Martin - Drayson Barwell car with JCB sponsorship

Lord Drayson, team owner and driver, said: "I am delighted to begin this sponsorship and technical partnership with JCB, Motorsport can be a genuine spur to innovation and we aim to accelerate the development of exciting new technologies which will tackle the twin challenges of energy efficiency and climate change. Demonstrating the success of these technologies on the race track can definitely drive their acceptance and introduction into the marketplace. We look forward to working with the JCB team on this exciting project."

Sir Anthony Bamford, chairman of JCB, added:” We share a firm belief that improved vehicle performance and better environmental performance are not mutually exclusive challenges. We learned from our JCB Dieselmax experience that motorsport is a fertile ground for developing advanced technologies that can be applied in our production machines. I am confident that Drayson-Barwell will equally prove to the world that there is no conflict between these two challenges.”