05.04.2008

JLG forms global sales team

JLG has announced increased responsibilities for three of its senior sales and marketing managers.

Andrew Satterley, 46, has been promoted to managing director for Australia and New Zealand. Satterley joined JLG from Linde in May 2007 as general manager of JLG Australia and New Zealand. See new general manager for JLG Antipodes
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Andrew Satterley

Tim Morris,38, has been promoted to vice president, market development and sales for the Americas. Morris took over as vice president of North American market development and sales in August 2006, when Craig Paylor was promoted to head up worldwide sales and marketing.
Morris extends his current responsibilities to South America, he has been with JLG for 15 years, having worked in various sales roles including government sales, district sales and service management.
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Timothy Morris

Wayne Lawson, 55, vice president, sales and customer support for Europe Africa and the Middle East, is already responsible for all sales and support functions in the region having been promoted in May 2007, with additional responsibilities added in October.
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Wayne Lawson

The three individuals will also have the added responsibility of formulating and implementing the strategic business plans for their regions.

JLG president Craig Paylor said: “Each of these individuals has exhibited superior leadership qualities, strong business acumen and is strongly focused on enhancing JLG’s value for our customers, regardless of where they are in the world. They are key members of our global, high-performance management team and have been instrumental in JLG’s growth into a global company.”

Vertikal Comment

Apart from the additional territory for Morris, these ‘promotions’ simply formalise what each has been doing, particularly since departure of Israel Celli, the senior vice president of international sales and support, in February. JLG has already said that it does not intend to replace Celli, instead it is giving additional responsibilities to its regional vice presidents.

The moves will help JLG continue the progress it has made over the past 12 months to ‘de-corporatise’ its organisation. Once known as unresponsive and arrogant JLG has made surprisingly rapid strides to become easier to deal with, more entrepreneurial and more customer friendly.

Some of its competitors need to watch out, the company already had great products and good service, since becoming more market savvy and less arrogant it has already gained a number of major new customers and started to gain market share, particularly in Europe.