10.07.2008

Genie appoints global services manager

Terex Aerial Work Platforms/Genie has appointed Siva Balakrishnan to a new position of vice president and general manager of global services. Balakrishnan will be responsible for “defining and driving the value proposition and creating the delivery model for services on a global basis” reporting directly to Tim Ford, president of Terex AWP.
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Siva Balakrishnan

Balakrishnan's responsibilities will also include leading the Genie Industries parts, refurbishment and rebuilding businesses including Phoenix Equipment (the recently acquired refurbishment company in Waco, Texas), as well as the Genie used equipment business. He will have direct profit and loss responsibility for these operations in North America, and strategic oversight for services worldwide.

Prior to joining Terex Balakrishnan spent 14 years at General Electric in various positions around the world. Most recently, he was senior vice president of operations for GE's Trailer Fleet Services business in Wayne, Pennsylvania.

He began his GE career with the GE Corporate Audit Staff and later worked on assignments in Asia and the United States. Before his time with GE, he served as a Business Analyst with Tata Consultancy Services in Chennai, India.

"The industry experience Siva possesses in equipment operations and services will provide our corporation with valuable knowledge," said Ford. "We are looking forward to experiencing Siva's vision for our parts and used equipment groups."

Balakrishnan added: "I'm delighted to say I'm a part of the Terex AWP family and tradition. The parts, refurbishment/rebuilding and used equipment groups are in an excellent position for potential growth and I'm eager to assist with their development and success."