12.10.2015

Russon joins PB

PB Lifttechnik has confirmed the appointment of Alan Russon to represent the company in the UK and Ireland.

Effective immediately Russon becomes a part of the PB-sales team, with responsibility for presenting PB and its products in the UK and Irish markets. He will sell the PB scissor lifts and offer service through his business Access Platform Company. Machines will be invoiced directly by the manufacturer under a new trading business PB UK, with Russon and his team coordinating the administration and after sales support as well as being responsible for the sales.
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The Deal between PB Lifttechnik and Alan Russon is sealed

PB chief executive Dieter Pawlowski said: “With Alan and his team we get a lot of experience and know-how on board. Our clear objective is to promote PB and its products in the UK market, and to further strengthen our international sales network. Ultimately, we are convinced that this joint venture between PB and Alan will be successful”.
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(L-R) Dieter Pawlowski of PB with Alan Russon and Arne Dirckinck-Holmfeld of PB

Vertikal Comment

This looks like a good move for both parties, it takes Alan Russon back into the big scissor lift sector, having played a major role in the market over many years. As UK dealer for Skyjack in the late 1980s he was responsible for establishing its range of large scissor lifts before the financial crisis of the early 1990s brought an end to the company. He then established the market for large heavy duty scissor lifts by bringing in Liftlux products with his company Russon Access. This came to an end when Liftlux was acquired by JLG, so he moved on to Holland Lift, helping establish that brand in the UK selling half of the company to Holland Lift. T 2007/8 recession caused that business to close as new sales dried up.

More recently he has been operating at the opposite end of the scissor lift market with The Access Platform Company, building the Power Scissor and Quick Step manually powered machines which have had surprising success among general tool and specialist rental companies.

The arrangement that the two parties have formed is a very pragmatic and practical one, building the PB brand and business up in the UK for the long term, while providing Russon with another string to his bow. Looks like a good move for both of them.