23.01.2024

Multitel appoints Hybeko

Italian truck mounted and spider lift manufacturer Multitel Pagliero has appointed Norwegian sales group Hybeko as its distributor for Norway, Sweden and Finland.

Established by Magne Forland in 1972, Hybeko is based in Skien, south west of Oslo, with branches in Bergen, Trondheim and Lillestrøm. The Forland family still owns the company while Svein Inge Forland is chairman. Chief executive Espen Johannessen is also a shareholder.

In Sweden the company trades under the Liftexperten brand, having acquired it in 2019, and moved into Finland in 2021 when it acquired the assets of Genie dealer Rostek-Tekniikka, rebranding it as Hybeko.

Hybeko has been the Genie distributor for Norway since the early 1980s, and now represents the manufacturer in all three markets, it is also the Dino dealer in Norway, and offers the Ixolift low level non powered platforms, along with its special tunnel and cliff face platforms, and is the Leguan dealer for Norway and Sweden. Revenues in 2022 reached €60 million.

Roberto Marangoni of Multitel Pagliero said: "We share with Hybeko the same growth ambitions, a great experience in the aerial lifting sector, a solid track record in after-sales service, as well as important corporate values. We are very pleased with the agreement, and confident that the complementarity of Multitel's product with Hybeko's existing portfolio can be an added value for the three markets and its customers.
(L-R) Luca Rubiolo, Jorge Altamirano of Multitel, Thomas Andersson of Liftexperten, Mirko Rebuzzi, Fabio Bortolussi and Roberto Marangoni of Multitel, with Peter Magnusson, Anders Åstrøm of Liftexperten along with Arild Jensen and Jan Inge Lia of Hybeko Norway, Teemu Virtanen, Matti Kuusisto and Sami Hartikainen of Hybeko Finland with Espen Johannessen of Hybeko

Hybeko chief executive Espen Johannessen added: “We have been looking for a high quality truck mounted platform manufacturer for a long time and finally we have found a supplier that meets all our requirements. Multitel Pagliero is a great brand with good quality and exceptional aftermarket service. It will add great value to our customers and strengthen our product portfolio. We are really looking forward to making an impact in the Nordic region with the Multitel brand and Hybeko’s experience in the market.

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