11.10.2016

New sales manager for Custom

Custom Equipment has appointed David Carlson as the new North American sales manager.

Carlson’s responsibilities will include regional sales growth and territory development for Hy-Brid Lifts, Custom Equipment’s line of lightweight self-propelled and push around scissor lifts.

Carlson worked for 18 years in regional sales development with a diesel engine manufacturer. Previously he worked as a service administrator, product support manager and branch manager for a construction equipment distributor.
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David Carlson

Marketing manager Justin Kissinger said: “David’s industry experience and territory knowledge will be an asset to our company and our customers. He will introduce more contractors to the safety and versatility of Hy-Brid Lifts and work with customers to give them the best possible solutions and services for their scissor lift needs.”

Carlson added: “With my construction background, I understand the challenges contractors face. Hy-Brid Lifts provide innovative and efficient solutions to those challenges. I look forward to bringing those solutions to customers along with the family-owned support for which Hy-Brid Lifts is known.”