18.10.2016

Dingli Magni booms off to China

Magni has shipped eight Dingli boom prototypes from its plant in Italy - which now includes the Dingli Europe R&D Centre - where there they were designed and built, to Shanghai, for launch at Bauma China next month.

The eight models include four articulated booms and four telescopics, with working heights of 16, 20, 24 and 28 metres. Essentially a full boom line from 46ft to 86ft.

The new booms have been designed and tested in Italy by telehandler specialist Magni, in which Dingli holds a 20 percent stake. All eight machines are designed and built along a family line with a high percentage of commonality. And according to Dingli All eight include a ’Revolutionary Concept’.
All eight are also built to a high standard specification, including four wheel drive and four wheel steer, and designed to comply fully with the latest versions of EN280, ANSI and ISO standards and as such will be ‘Global’ models.
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A prototype of one of Dingli's eight new booms on test in Italy. Lest you wonder, the yellow counterweight is purely a test weight

Dingli will have a total of 50 aerial work platforms on display at Bauma China, including other new diesel and battery electric booms and rough terrain scissor lifts. The company will also use the show to launch Magni telehandlers in China, with both 360 degree and heavy duty models.

Dingli chairman Xu Shugen said: “As the leading construction machinery exhibition, Bauma China is the best platform for manufacturers to introduce high technology. Dingli owns 100 percent of the Intellectual Property for all Dingli products, and we are confident of these new Italian Designed booms and believe they will deliver much better operating confidence to those using them.”

Vertikal Comment

Magni is essentially a telehandler designer and manufacturer, however it has made aerial work platforms before. In fact its very first product was an aerial lift, launched in 2012, the heavy duty 18 metre working height Ricki Lift 18, designed specifically for picking dates.
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Magni Telescopic handlers' Rickilift

The company is highly innovative and designs and builds to a very high specification. With a clean sheet of paper you can expect a range that is truly innovative. Hopefully the Magni designers will not disappoint.

In summary these are likely to be very good products, the challenge will come in trying to sell them in Europe and North America, where the bigger the machine the more conservative buyers become, with resale value, and brand awareness increasingly important. Given the Magni heritage on these products, they are unlikely to carry a major price differential and will have to attract buyers on their quality and design.

Interesting times