04.11.2016

Modulift adds Mexican distributor

Modular spreader beam manufacturer Modulift has appointed equipment provider Cargo Lift as its first distributor in Mexico.

Cargo Lift is a specialist supplier of rigging equipment, manufacturing a range of wire rope, synthetic, chain and other slings in addition to tie downs. The company has its headquarters in Mexico City but has additional, coastal sites in Ciudad del Carmen in the South West, and in Veracruz in the South East.

Cargo Lift commercial director Ricardo Barroso Couttolenc said: “Our customers have welcomed the addition of Modulift equipment to our product range. We adhere to a philosophy that every piece of equipment we supply must have at least one advantage over a competing product, and in Modulift’s case we know its spreader beams offer a myriad of benefits over alternative solutions. Demand for below-the-hook equipment in Mexico is increasing every year and the timing of our appointment as a distributor is perfect as we look to meet that demand by combining a decade of our experience working in the marketplace with well-renowned, expertly engineered, robust equipment.”
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Ricardo Barroso Couttolenc of Cargo Lift

Modulift managing director Sarah Spivey added: “We appreciated Cargo Lift’s recognition of our multilingual strategy. As I’ve said before, it would be a mistake to assume English is always the language of business. We now have micro sites in seven different languages—Portuguese, French, German, Italian, Dutch, Norwegian and Spanish—demonstrating our ongoing commitment to our global network of partners and customers.”