13.01.2020

HTC Wolffkran rebrands

Wollfkran’s UK tower crane sales, rental and service subsidiary HTC Wolffkran has changed its name to Wolffkran Ltd and has announced plans to move to new purpose built facility it has purchased near Doncaster.

The company hopes to move from its current premises in Sheffield to the new facility, which is located in Auckley, Doncaster, by 2022. Once completed, the new premises will include offices, workshops, paint shops, warehousing and a large storage yard.

Richard Coughtrey, managing director of Wolfkran, said: “While the HTC brand was deliberately kept in the company name, initially in order to maintain the established track record of the rental provider in the UK construction sector, we are confident that the Wolffkran brand has now become synonymous not only with state of the art tower crane technology, but also expert lifting solution services as a whole in the market.”

“Whilst we feel a bit wistful about leaving our home of 17 years, not least because of all the publicity we have gotten due to the prominent location of our Wolff cranes on our yard right next to the M1 motorway, we are also very excited at the possibilities that our new site offers in terms of an enhanced Wolffkran experience for our employees, customers and stakeholders After an extensive search encompassing a wide area of South Yorkshire and beyond, we identified an ideal site in Auckley, approximately 22 miles to the east of our current location, that we have now purchased.”