01.10.2008

Alimak Hek renames

The Alimak Hek Group, the Swedish/Dutch mast climber and hoist manufacturer has announced that its two principle manufacturing companies, Alimak AB, Sweden, and Hek Manufacturing B.V.of the Netherlands, will be become Alimak Hek AB and Alimak Hek Manufacturing B.V. respectively.

The adoption of the new names will, says the company, allow it to achieve greater consistency and synergy in its worldwide marketing efforts .

The name change will not affect existing agreements with distributors, agents or dealers. Alimak Hek’s product brands, Alimak, Hek and Champion, will continue for the different product lines.

Petter Arvidson, president and chief executive of Alimak Hek said:“The Alimak and Hek names enjoy a strong heritage that spans more than half a century. Aligning the identity of our manufacturing operations with our corporate identity will help us to create more unified communications that emphasize the strengths of our product lines’ legacies and reinforce the distinguished reputation our products hold in the marketplace.”