20.10.2008

Global marketing solutions director for Genie

Terex AWP - Genie has appointed Mike Samora as global director of marketing solutions, report to Linda Mayer, vice president and general manager, global marketing and product management.
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Mike Samora

In this new role, Samora will head up all marketing communication functions, including advertising, public and media relations, Web content, print, promotions, product launches, training, trade shows and e-business. He will also manage the Genie and Terex brands.

Prior to joining Genie/Terex Aerial Work Platforms, he founded and was president of Premier Postage, during which time he developed, marketed and sold licensed U.S. postage stamp products in partnership with Pitney Bowes and several licensors, including Major League Baseball, NASCAR, Orange County Choppers, and Thomas Kinkade.

Prior to his two years with Premier Postage, Samora served in key marketing roles with Procter and Gamble, The Coca-Cola Company and The Campbell Soup Company. He joined Terex in September and attended the APEX exhibition.