28.10.2008

Instant UpRight moves into Romania

Instant UpRight, the alloy access tower manufacturer has formed a new distribution/partnership agreement with Industrial Access in Romania.

Under the agreement, which was concluded at APEX in September, Industrial Access will rent and sell Instant Span 300 as complete towers to its customer base. The company believes that this method of renting towers simplifies the product offering and guarantees a consistent inventory of common components which are more easily managed by the existing branch staff.

Industrial Access’s strategy has been to focus on premier brands of access equipment aimed at its customer base of around 400 professional users. Other lines represented include: JLG, NiftyLift, Unic spider cranes, Geda hoists, Genset, Atlas Copco and Godwin Pumps.
See Romanian Access

Stefan Ponea founded Industrial Access in 2005 with just $3,000 of capital and sold a 90 percent stake in the company to a private equity firm Balkan Accession Fund. The company expects to end this year with revenues in the region of €6.5 million.

The company operates from six branches in Romania, and has now moved into Bulgaria and Moldova, it is now the leading aerial lift rental company in Romania with a fleet of 450 units in its fleet.
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(L-R) Jaroslav Jelínek of Instant, Stefan Ponea and Markku Tuliniemi also of Instant, seal the deal.

Speaking of the tie up with Instant, Ponea said: “Industrial Access has a clear strategy for rapid growth offering premium brands which deliver a high return on investment. The addition of the Instant Span 300 Tower will allow us to offer our customers a product which has proved it can perform in the world’s rental markets”.